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Hi!

I am an American trained writer with a Bachelor's degree specialized in Political Science and Sociology from Florida State University. I am currently pursuing a Master of Science in Professional Writing from New York University.

I have prior work experience in developing a content strategy, building a brand framework, curating web articles, and creating effective business proposals. I hold a well-documented strategy at very high regard within my work. Let's discuss what you envision your brand's voice to be and make it come to life. I want to work with you to create a content stream that best suits your needs.

Gabriela Work Station Photo

EDUCATION

MASTER OF SCIENCE

Professional Writing
New York University
2020 - 2025

BACHELOR OF SCIENCE

Sociology & Political Science
Florida State University
2014 - 2018
PHI ALPHA DELTA Law Fraternity

VOLUNTEER EXPERIENCE

Son-Rise Program Volunteer
CIES Conversation Partner
Guardian Ad Litem Volunteer
Chapman Partnership Volunteer

SKILLS

  • SEO
  • Spanish Translation
  • Bilingual
  • Text Editing
  • Web Content
  • Technical Writing
  • Copywriting
  • Social Media
  • Content Strategy
  • Writing for Social Science Research
  • Script Editing
  • Email Marketing

PROFESSIONAL EXPERIENCE

RFI Analyst - Coinbase

Remote | Feb 2022 - Jan 2023

Onboarded complex and highly detailed RFIs/DDQs into the storage database to track unique inquiries and their corresponding responses. Created comprehensive, accurate, and persuasive responses utilizing approved marketing and sales materials. Utilized and updated a database and attachment repository to complete responses in a timely and accurate manner. Iterated process changes with members of the team in order to provide accurate quarterly output metrics.

RFP Manager - LRN

Remote | May 2021 - Feb 2022

Managed all RFP/RFI responses for a SaaS company, including tracking the pipeline of institutional outreach. Developed and oversaw all processes for reviewing and approving proposals to ensure accuracy and timely responses. Authored persuasive copy & optimized the layout of approximately 15 proposal drafts for Fortune 500 companies.

Proposal Writer - Pinkerton

Brickell, Florida | June 2019 - May 2021

Work with the Proposal Director to respond to request(s) for proposal from potential clients. Typical client pool contains Fortune 1000 companies and high-profile personnel. In order to represent a world leading comprehensive risk management provider, the language of the proposals must properly represent the brand's voice and convey the breakdown of services proposed to client stakeholders.

Content Writer + Digital Marketer - GDS Group

Miami Beach, Florida | October 2018 - June 2019

Create daily relevant social content such as articles, customer testimonials, social media posts, and create strategic content plans for 25 social channels; spanning 11 industries. The array of industries for which I was responsible for creating content for included: oil & gas, telecoms, technology, marketing, health & safety, HR, retail, healthcare, sales & revenue, manufacturing, and financial services. The content's composition was guided by weekly data reports of top-performing content insights and engagement statistics. The brand's voice was geared towards centering the brand as a knowledge source, due to the event's access to innovative speakers and knowledge sharing platform. The content produced was researched-based, value-adding, industry-specific, and insightful to c-level executives who attend—or potentially attend the events.

Freelance Copywriting & Content Contributor

- 3Twenty

West Palm Beach, Florida | By Contract

Compose OTT articles and white papers for a digital marketing agency, on an at-need basis.

- Vohra Wound Care

Miramar, Florida | By Contract

Compose personalized e-mail and marketing copy, on an at-need basis, for an established healthcare firm.

- Ledger Ops, Block Chain Security

By Contract

Provide freelance press releases, on an at-need basis, for an established block chain security firm, as well as assist with content strategy design.

- GLOCREATIVE

Miami Beach, Florida | By Contract

Provide freelance press releases, on an at-need basis, for an established marketing/PR firm.

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